PB Liquor Merchants are distributors of Fine Wines and Craft Spirits in South Africa

PB Liquor Merchants thrive on the success of establishing brands through a focused approach to sales, distribution and marketing of the fine alcoholic products we represent. Putting the needs of our customers first, we ensure to meet expectations through our high service levels. Through dedication, creativity and innovation, we strive to be a leader in the sales, distribution and marketing of specialized alcoholic products- from fine wine to craft beers and spirits. Through an ethical approach to business conduct, PB Liquor Merchants establish long term relationships with our customers.

Featured Wine Farms

Why Partner with PB Liquor Merchants

  • Commitment to a focused group of suppliers

  • National sales and distribution covering all channels

  • Extensive market knowledge

  • Professional data analysis and information sharing

  • Dedicated key account management supported with national merchandising